The Midnight:30 story began with four roommates in an apartment space in LA. Gathered around the living room at Midnight bouncing ideas. Midnight:30 became our creative hour. Over the years we have evolved as a team but the core of who we are remains.

Listen.

Every great idea begins with keen observation. The first step of our process is to listen. We make sure to empathise with your needs and objectives. We ask questions. A lot of questions. Then we listen to your answers. We make sure to first understand the full scope of your project’s objectives.

Research.
We listen to what you have to say then we take it a step further. Our objective is to examine every angle of how a concept can be communicated. We achieve that by immersing ourselves in your world. We study your specific industry, and gather different perspectives & information on how to best tell your story. Research is where we draw inspiration from.

Conceptualize.
If information is the lump of clay then this is where we begin to mould it. We do that by having candor brainstorming sessions with a group of creatives we deem the “braintrust”. This is where our team develops ideas and holds open discussions on how to meet your needs with interesting solutions. We continuously spin the metaphorical pottery wheel until the form of our ideas takes shape. We never settle for mediocre.

Play.
After deciding on a concept we flesh it out with detailed pre-visualisation. Storyboards, briefs, and pre-edits are formed at this stage. This is where we dare to fail, constantly tweaking based upon your feedback and the feedback of our creatives. We test our ideas and often times turn it on its head to see what interesting results it might produce.

Execute.
After designing a blue print this is where the real work begins. From Pre-production to post production we are meticulous in our execution. The plans we make don’t matter if the execution is lack lustre. We source the best talents in the industry to make sure we complete the task at hand.

Deliver.
We strive to form long term collaboration partners. Hence we continue to perform any necessary refinements to your projects and take stock of how we can continue to serve you better in the future. We work with your team to track and measure progress of how your project performs, ensuring you meet your objectives.

PS: We believe creativity is the business of problem solving. And we are open for business.